The project, a key part of Olympia’s ambitious transformation, focuses on reinstating allegorical figures and decorative elements removed in the mid-20th century. With limited surviving images or records, DBR has undertaken meticulous historical research to design replacements that honour the building’s original vision.
Rediscovering Olympia’s legacy
Built in 1886 as the National Agricultural Hall and renamed ‘Olympia’ to symbolise its grandeur, the venue’s original entranceway was celebrated for its handsome red brick and Portland stone façade as well as its sculptures evoking ancient Greek mythology. These are believed to have depicted figures such as Demeter, the goddess of agriculture, and her companions Triptolemus and Persephone.
Working closely with acclaimed stone carver Simon Smith, DBR has already completed an in-depth research and design phase. Extensive archival research uncovered details of the original statues, leading to the creation of detailed drawings and clay maquettes. These maquettes, approved by planners, have been digitally scaled to guide the next phase: carving the Portland stone blocks, sourced from a specialist quarry.
Bringing history to life
Once carved, these remarkable pieces will be installed by DBR’s team of masons, whose extensive portfolio includes: the conservation of The Elizabeth Tower (Big Ben) and the repair, replacement and resetting of the Palace of Westminster’s historic interior Encaustic tiling.
“The restored friezes and statues will serve as a striking tribute to Olympia’s rich architectural legacy, combining historical accuracy with DBR’s renowned craftsmanship and attention to detail”, said Adrian Attwood ACR, Executive Director and Chairman of DBR.
“The restoration of Olympia’s Grand Hall entrance is important for two reasons: rebuilding a stunning architectural feature that was mysteriously destroyed and honouring the incredibly skilled craftsmanship that contributed to making this venue iconic in the first place. The Victorians’ appetite for decorative external finishes is something that makes London visually unique. Having fallen out of fashion in Post-War Britain, we’re seeing a revival as developers look to the past to create originality amongst the homogenous, and it’s great to play a part in reviving this important part of the city’s built heritage.
“Uncovering the stories behind the missing friezes and statues has been an exciting and rewarding challenge for our team. This project will breathe new life into one of London’s most celebrated landmarks, and we’re proud to be collaborating closely with Laing O’Rourke and the team at Olympia to deliver this important project.”
John Hitchcox, Chairman and Founder of Yoo, part of the ownership team behind the redeveloped Olympia alongside DFI, said: “The transformation Olympia is currently undergoing is all about celebrating its heritage and future-proofing this unique part of London history for generations to come, and DBR’s work is a big part of that. Thanks to the careful restoration of the friezes and statues, visitors to Olympia will be able to see it as it was intended, and we very much look forward to welcoming Londoners and visitors from further afield once the new destination opens from the second half of 2025.”
